Lead generation is all about identifying and attracting potential customers and collecting their information. This information can be further used to contact, nurture, and convert them into loyal customers.
There are various stages in a lead generation process where tools can add value. Read on.
Lead Generation Tool 1: SlideShare
SlideShare is a knowledge-sharing presentation platform. It is quite engaging and comes in handy when disseminating information, for example, in addressing the concerns of prospective customers.
Lead Generation Tool 2: Quora
Quora is one of the popular Q&A platforms that provide valuable and educational insights.
With the help of this platform, you can provide answers to targeted audiences waiting for answers, creating brand awareness and leads.
Lead Generation Tool 3: Qualaroo
Qualaroo is a powerful lead generation tool that collects feedback from your website visitors. It can also be used to pop up a survey or a lead form on your website.
This data helps in understanding and optimizing your products and services.
Lead Generation Tool 4: MailChimp
MailChimp is one of the most popular email marketing tools for small businesses. It can send automated messages, marketing emails, and run targeted email campaigns.
This platform can be used free of cost for up to 2,000 email contacts and 12,000 emails per month,
Lead Generation Tool 5: LinkedIn Sales Navigator
LinkedIn Sales Navigator is a lead generation tool that offers advanced lead search, recommendations, sales updates, and CRM integration features.
Lead Generation Tool 6: Lead Forensics
Lead Forensics is capable of collecting your website visitors’ IP addresses. This data can then be used to analyze and score the prospects to determine who are likely to convert into leads.
Lead Generation Tool 7: Instapage
Instapage can be used to create landing pages and comes with handy drag-and-drop features.
The key feature of this lead generation tool is that it allows you to target audiences with specific messages depending on their location.
Lead Generation Tool 8: Sumo
Sumo is one of the best tools for list building and capturing email addresses on your business website.
It provides slide-in pop-ups, welcome mats, floating social share bar, and more.