Agile Content Marketing helps marketing departments produce and deploy more quality content in less time. Both Scrum and Scrumban, the two popular versions of agile content marketing, are designed to insulate content developers from an extended fire fighting mode that sacrifices focus and consistency, making them ideal systems for content marketers.
Nowadays, every company puts in a lot of effort into figuring out the content strategy for their website. Questions such as what sort of content, how much content and so on are frequently encountered. The usual procedure is a creative experiment that involves planning, writing content, publishing it and then analyzing the results to evaluate how it has performed based on its aggregate engagement.
What is Agile Content Marketing?
Agile marketing relies on customer feedback and the power of iteration to create content that will be powerful enough to excel in its job in the least amount of time. Agile content marketing has proven itself to be so reputable that virtually all the big names in the business swear by it.
Apart from creating excellent content, agile content marketing also mitigates the risk of content failure. Ensuring that your content doesn’t fail when it comes to striking the right chord with the targeted audience is of paramount importance to any marketing professional.
How Does it Work?
If content is produced and published as a one shot deal, there is a threat of it not being received well by the target customers. The way the agile process overcomes this risk is by taking an iterative approach to content creation, viz., after writing the first edition, you keep adapting and improving it over several versions. This way, each iteration of the content piece reduces its risk of failure substantially and also increases in value.