23 June 2017
In addition to marketing your business through
website and social media channels, email is still a marketing tool worth considering.
you why, and how. Read on.
Email Marketing Tip 1: Be Concise
present in someone’s inbox is the virtual equivalent of being invited to that
person’s house for dinner. A lot of email marketers don’t get this simple fact
and end up spamming. You have to make an internet user willing to provide you
their email address.
Tell them what
they get in return - whether they will get early access to your product, how
often they’ll receive mails from you, whether there will be discounts for those
who sign up, and so on. Reassure them that their inbox is not going to be
flooded with junk mail. Instead, they should be receiving relevant information
on a periodic basis.
Email Marketing Tip 2: Know When to Pitch
great product or service is one thing. But knowing when to pitch it to your
readers and customers is a different ballgame altogether.
clients’ buying habits and send them relevant pitches accordingly. Emailing
product pitches blindly to those who have signed up for your emails will only
result in them unsubscribing from your mailing list.
Email Marketing Tip 3: Don’t Send Image-Heavy
customers will generally not tend to look at the images in emails, and they
take longer to load than text as well. Instead, include a clear and
to-the-point message in writing and a link that will take your reader to your
website (where you can have all the images you want!). We recommend that you
use well coded HTML to spruce up the appearance of your email marketing message
and use pictures sparingly.
Email Marketing Tip 4: Stay in the Whitelist
efforts taken by you to setup your email marketing strategies won’t account for
anything if your emails head straight into the spam box.
Make a few
changes to the emails you send to ensure that you remain in your customers’
whitelists. Include a request to be added into your subscribers’ address books
in your email; doing this in most cases should ensure that your mail gets
through the dreaded spam filters.
Email Marketing Tip 5: In Fact, A Few More…
it more when they feel that they’re being spoken to personally, rather than being
someone in a faceless crowd. Tweak your emails to be friendly and lessen its
the coding of your emails is rock solid and parameters such as the links, alt
text and so on are in place. Send test mails to dummy accounts with major email
providers such as Gmail, Yahoo, etc., to know for sure that everything works
and looks right. The worst thing to happen is to see your email layout change
after sending them.
these simple pointers can ensure that your email marketing campaign hits home
every time and brings you the results you expected from them.
information, Click Here.