05 Jun, 2017
are in business, you would’ve heard of Yelp. The company is into online
advertising, publishing reviews of local businesses that have been crowd-sourced,
and they have an online reservation service as well.
In short, if you own and run a local business, marketing
on Yelp can be a huge plus for you. This holds even more true if you are a
Read on to know why, and how you can benefit from using
Yelp marketing for your business venture.
You Taken the First Steps?
First things first, check if your business has already
been listed on Yelp. If it has, claim ownership and unlock your business page
immediately. Otherwise, random visitors can add inaccurate and unflattering
information to your business page.
Go through the profiles of your competitors before you
start creating your own. See how highly-rated profiles are different from the
ones that don’t have such a great rating. Figure out whether it’s the content, images
used, or their website link.
Get a Hold,
then Begin Building
Once you have an understanding on what drives traffic to
you and what has the potential to take traffic elsewhere, use that information
to outdo the competition and build an amazing Yelp profile for yourself.
Make sure that your profile includes all the information
that a prospective customer will be looking for, and preferably not spread out
over several places.
Be extremely careful not to make mistakes with the
business name and category, as these are what visitors will see first. Then add
in details such as your exact address, contact information, opening hours and a
link to your business website.
Once all that is taken care of, get yourself some superb,
top quality images and upload them onto your Yelp profile. Don’t stop with just
a handful of images, go ahead and create a well stocked gallery. You cannot
overestimate the importance of images, they don’t say "a picture says a
thousand words” for nothing!
Ratings on Yelp are judged by customer reviews and the
all-important star rating. Ensure that you reply to client reviews. Yelp has a
feature that allows you to publicly reply to reviews that have been placed on
your profile. This is a feature that a lot of business owners seem to overlook,
and you shouldn’t fall into the same pit.
Don’t be worried about negative reviews that will almost
inevitably pop up on your profile. As long as they point out legitimate issues,
you can use them constructively to improve your business. Reply to negative
reviews as well, it’ll show viewers that you are genuinely caring. Don’t be shy
about taking positive reviews posted outside of Yelp and featuring them on your
Yelp profile, with the name of the reviewer attached, of course!
Additionally, Yelp themselves will tell you about their
latest tools that can give your business a boost. Read about them and stay as
up to date as you possibly can.
Paid advertising on Yelp is another method you could
consider, although the free practices mentioned in this article are effective
enough for the most part.
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