19 Jun, 2017
do you promote your small business without burning a hole through your wallet?
who owns a small business or has created a startup company knows that in most
cases, their primary bottleneck is money. Unlike business enterprises who have ample
marketing outlays, startups and small businesses have to work with tiny
marketing budgets. They have to be extremely cautious in their marketing spend,
and make every dollar count.
small businesses also need to advertise their product and services, otherwise
no one will ever know that they exist. The big question here is this: how do
you advertise your small business without burning a hole through your wallet?
Read on, and we’ll give you a few helpful ideas to do just that.
Content, Content, Content!
always, content comes first. No one can really overemphasize the importance of
fresh, relevant and unique content on your company’s website. Good content
singlehandedly helps in engaging your site visitors, bringing in more leads,
and creating precious new links.
are hundreds of ways of using content, so don’t limit yourself to only a few.
Publish articles in a magazine, it costs less than advertising and it can
sometimes be more valuable than putting articles up only on online media.
Repurpose and reuse articles that don’t seem to be working well enough.
collection of old articles could become an ebook or print handout, and you
could even create videos that can be viewed exclusively by subscribers.
not think of setting up your own awards event for your local community or
business audience? Having them jostle to win your awards is one of the best
ways to increase your visibility and create a buzz around your brand.
Workshops and Seminars Always
workshops and speaking at seminars is a great way to be seen and noticed. Not
only will you appear knowledgeable, but you can also network with a lot of
influential people. Don’t forget that such events can also help significantly
in gaining more publicity for your small business.
Join Associations and Use
associations can be of immense benefit because of their connections with job
boards, events and online forums. Remember, networking is everything when it
comes to surviving in today’s business. Your chance of success is, in many
ways, directly proportional to the number of people you know. People who know
you also have a higher possibility of sending business your way via direct
business could easily enter into a partnership with another related but
non-competing company. That way, both of you could share advertising space,
reduce expense loads, and direct business to one another, creating a win-win
Communication is Key
the word as far and wide as possible. Don’t shy away from any communication
channel - they are all useful in their own specific ways. Tell people who you
are and what you do via social media, email, regular post, forums, blogs, and
even more targeted approaches such as LinkedIn.
you’re at it, consider opening a toll free phone number and setting up a live
chat facility on your company’s website.
more information and tips on this subject, Click Here.