10 April 2017
Getting to be part of a franchise business is a big deal
in itself. However, keeping it running smoothly and growing at the same time is
a whole different ball game.
Franchise owners have their work cut out in
keeping the health of their business at its peak at all times, but thankfully,
there are several franchise marketing ideas that can be used to ensure the
longevity and success of your business.
Here are 5 Franchise Marketing Ideas for Local Business
Franchise Marketing 01: Make Google Your Ally
Google has some extremely powerful franchise marketing tools on offer
for business owners, chief among them being Google My Business. Get your
business listed in Google My Business and other local listings as well so that
the moment someone searches for it, they are presented with details such as your
address, phone number, hours of operation, and driving directions.
Most importantly, customer reviews also pop up in these local
listings, and that can give a huge boost to your business.
Marketing 02: Start
Planning Early for the Festive Season
Among all your franchise marketing ideas, planning ahead for festive
seasons deserve high priority. During
times such as Thanksgiving and Christmas, sales figures rise sharply. Promotional
coupons and offers like buy-one-get-one-free or free gifts with certain
purchases are excellent franchise marketing ideas for the festive season.
You may even need to hire some extra hands to ensure the business runs
without a hitch during the season.
Marketing 03: is a
Franchise Website More Appropriate?
This is an important question that you have to ask. If your business
is a franchisee of a large conglomerate, it would be better to have your own
dedicated local franchise website, in order to rank high in local search
This important franchise marketing method would provide you the
freedom to perform local SEO and other optimization techniques to improve your
ratings and visibility.
Marketing 04: Be
Clever with Keywords
Search engines nowadays make use of geographic locations extensively. Results
can be tailored to be nearer in terms of distance to the location from where a
person performs a search. Creating a location-specific online profile is
certainly one of the best franchise marketing ideas that one can think of.
As a local business owner, your primary source of clients will be from
within your immediate vicinity. Therefore, make it a point to target keywords with
your location. For instance, if you are a franchisee of a car wash or a fast
food chain, this will allow you to capture the audience who search for "car
washes near me” or "burger joints near me”.
Marketing 05: Use PPC
& Social Media to Your Advantage
Pay-per-Click (PPC) is a marketing model where you create an advert
and pay a pre-arranged charge each time someone clicks on the ad. This will put
your ad on top of the search results and it will also complement the organic
visits on your site. A well thought-out PPC marketing strategy is one of the
most effective franchise marketing ideas in your marketing toolkit.
Everybody who’s anybody these days is on social media. So doesn’t it
make perfect sense to make your business visible on different social media
channels? Popular social platforms such as Facebook, Instagram, YouTube,
Twitter, LinkedIn, Pintrest and many others now offer paid advertising.
Direct mail is still one of the old-world franchise marketing ideas
that work great for franchise marketing. This can be used to inform
specifically targeted customers about loyalty programs and exclusive deals. However,
we strongly advise you to combine print mail and email marketing techniques for
better results.Questions? We can help. Click Here.