19 Apr, 2017
Picture Perfect! 5 Pinterest Marketing Tips to Promote Your Business
If a picture can paint a thousand
words, imagine what Pinterest can do for your business!
visible your business is, the better your potential to convert more prospects
into customers. Here are 5 Pinterest Marketing Tips to get you started.
1. Start using Pinterest for Marketing
Haven't you started using Pinterest yet?
marketing is steadily on the rise as a social media marketing channel, and
business owners can use it to publicize their services to a rapidly growing
a rather unconventional social network as it is more of an image sharing
website, a "catalogue of ideas” as described by the company’s founder. Those
who use Pinterest can upload photos, videos, etc. onto compilations called
pinboards. These pinboards can be re-pinned by other users onto their own feed.
2. Use Product Pictures and Product Pins
of the products that you sell and put them up on your pinboards. Once you see a
certain product or product group moving
up in popularity or being re-pinned a lot, you could put tags that say "Popular
on Pinterest” on the same products displayed in your store.
When visitors on social media see such products on sale in your store, this simple method can translate into fat sales figures! This is one of the simplest yet effective forms of Pinterest marketing.
product marketing even more interesting with ‘Product Pins”. They make shopping
for your products easier, with real-time pricing, availability and location
3. Provide Lifestyle Ideas
Some of the
most shared pinboards on Pinterest pertain to fashion, interior decor, food and
so on. People use Pinterest massively for lifestyle ideas and that is something
that you should definitely leverage for your business. This straightforward
Pinterest marketing technique can help you do exactly that.
sharing only images of individual product types, why not combine different
types of products that you sell and make it a full-fledged lifestyle idea?
Pinning up multiple lifestyle inspirations, gift ideas and interesting projects
is a sure-fire Pinterest marketing trick to bring you many more prospective
4. Rich Pins for Rich Returns!
has a free, embedded feature called Rich Pins that enables users to pin more
than just a plain photo. In addition to images, rich pins can include
information regarding location and even a product description in the pin
instance, if you own a bakery and you put up an image of a cupcake as a rich
pin, it could include details such as the recipe, allergen information, serving
ideas and so on. According to a study, the re-pin to pin ratio of rich pins
were nearly double that of standard pins, proving that this simple Pinterest
marketing trick is quite powerful in its own right.
5. Day and Time Matters!
your business and performing social media marketing on Pinterest does not mean
that you only post single images. The site allows you to upload collages and short
videos too. Don’t forget to attach brief, astute descriptions to your pins.
important is the time frame within which you publish new pins. Analytics have
shown that Friday evenings, Saturday nights and weekday afternoons are
fantastic for uploading new pins.
aren’t willing or in a position to pump in bags of money on advertising your
business, online marketing opportunities such as Pinterest marketing can help
ramp up your sales figures.
questions? We can help. Click Here!