30 March 2017
successful yoga studio entrepreneurs will tell you that the best bet for
promoting yoga studios is word-of-mouth. Ignore this advice for now, if you happen
to be a first time yoga studio entrepreneur.
First, it’s a carefully cultivated half-truth,
designed to dissuade others from starting more yoga studios. Second, if you are
about to start a yoga studio, you are unlikely to have enough well-wishers for
word-of-mouth to work and make your new yoga studio viable.
Do 1: Get a Yoga Studio Website and Show Up in Search Results
As a first time yoga studio owner, your best bet
at yoga studio marketing is to show up high in local internet search results.
Up to 94% of the locals are likely to search
online before they ever sign-up for a service, including yoga practice. True,
they may have heard of a couple of neighborhood studios through word-of-mouth,
but you still have a good chance of winning them over if your yoga studio
website tells a convincing story.
Remember, up to 80% of those searches will be on
mobile phones, so your yoga studio website needs to be fully compatible with
Your best tool to top the local search results
is to get a yoga studio website from a professional yoga studio web
marketing partner. Yoga studio websites need to explain an ancient and
quite complicated tradition in simple terms, and require a load of videos and
FAQs to do a good job of it.
Focus on running your yoga studio, and leave
your yoga studio website to the experts.
Do 2: Never Be Without Offers
When competing against other yoga studios with
good local standing, you cannot afford to be without promotional offers.
For example, a "First Week Free” trial offer not
only exudes self-confidence, it also significantly reduces consumer resistance
to trying out yoga lessons at your new yoga studio.
Likewise, you can tweak your fee-structure to
make off-peak hours much more attractive.
Do 3: Work on your Packages
Not everyone looking for some yoga practice is
out to be the perfect hatha yogi. Most have simple health goals in mind, like
losing a couple of pounds in weight or kicking their couch potato habit.
Quickly figure out the top 3 reasons why prospects in your area sign up for yoga lessons, and design yoga studio programs around them.
Do 4: Always work on the conversations
As a thumb rule, someone trying out a yoga
studio will talk to 5 others about the experience. If the person is active on
social media, expect posts and tweets.
To begin with, design your yoga studio processes
to be customer-centric. Make every aspiring student feel welcome and
After a practice session, ask them for feedback.
If they have issues, suggest ways to redress it
then and there. Once people sense that they have been listened to, they are
unlikely to complain to others.
On the other hand if they are enthusiastic about
your yoga lessons, request them to write out a testimonial. Ask for a selfie as
well, and post it on your yoga studio website, along with the testimonial.
Reward them with an exciting gift, and encourage them to share the testimonial
on their social media networks. Explain to them how a good word will help you
offer the same experience to others.
Questions? We are here to help. Contact Us.