24 May, 2017
CPA Marketing Works, And It All Starts with a
Meaningful CPA Website
Certified Public Accountant (CPA), your business undoubtedly booms every year
during a specific time when people flock to you for your expertise in financial
matters, the tax season. But what about the rest of the year?
it, business for CPAs is very much seasonal. So unless you want to face the
long wait until the tax filing deadline returns, you need to put on your CPA
marketing hat and do something to keep yourself busy all year round.
Here are a
few simple CPA marketing hacks that will help you with a steady stream of
Talk to Your Clients Often
approach CPAs to file their tax returns only do so around the time of the
deadline. Once it’s done, they vanish for a whole year. This leads to an
obvious problem: the incapability of creating and maintaining client relations
on a personal level. You get the highest probability that a client will return
to avail the services of your CPA practice only if they know you well enough,
so how do you get that done?
as a CPA, will have ample time at hand during most of the year, use it to your
advantage to get your clients to know you better.
is an idea that anyone will jump at, so motivate customers to not wait till the
last moment to approach your CPA firm. If you design and develop a quarterly
tax saving package, your clients will interact with you 4 times a year as
opposed to just once, and even better, you will not be as overstressed as you
usually are when the tax season actually arrives.
Be an Online Extrovert!
have an attractive client proposition like the "quarterly tax saving package”
ready, give it top visibility on your website. Create a dedicated CPA marketing
landing page for it and publish all the details associated with it in clear,
easy to read, and easy to understand language. Set up links from other sections
and pages of your website back onto this dedicated CPA marketing page. Promote
it aggressively on your social media channels as well.
make it as visible as possible.
Remember Your Existing Clients
doing all this, don’t forget to send out emails or SMS messages to your
existing clientele of your CPA business notifying them about your new CPA
In fact, why
not go one step further and give a discount to your patrons who refer new
clients? Your existing customer base is an extremely important resource for you
as these are the people who are most likely to bring in even more business for
you CPA practice.
information on CPA marketing hacks to improve your practice, Click Here.