What is Domain Authority of a Website? 5 Tips to Increase Your Domain Authority

29 May, 2017

Domain Authority (DA) is one of the most important metrics of your website.

Simply put, your website has a higher probability of receiving more traffic and ranking better on the search results pages if its domain authority is greater.

What is Domain Authority and How is it Measured?

Your website’s domain authority number is influenced by several factors, such as how many backlinks connect to your site. It also depends on how authoritative those linked website are.

A domain authority score ranges from 0 to 100. Websites of companies such as Google, Facebook, YouTube, Twitter and Wikipedia have a Domain Authority of 100.

You can see the Domain Authority of your company’s website using any one of several reliable domain authority checkers.

Although it isn’t easy to bump up the domain authority score of your website, it can indeed be done. Here are some ways you can do it.

Improving Domain Authority – The First Steps

The most basic step you need to take to improve the domain authority of your site is to create good links and get rid of links that are bad.

You can get good links by either enlisting the help of an agency that specializes in search engine optimization (SEO) or by putting up content on your site that’s factual and good enough to obtain these good links by itself. In short, good content marketing will ensure that you get good back links.

Ensure Your SEO is in Top Condition

Attend to your overall website SEO by making sure that your site’s structure, URLs, meta tags, alt tags, breadcrumbs, etc. are all updated and clean. Navigation through your site should be easy and uncluttered as well.

Also, don’t forget to periodically cleanse your website of toxic back links.

Never Underestimate Internal Linking

Another important step is to focus properly on content. You should have lots of it, but make sure that it doesn’t become dull or falsified. The more content you have on your company’s website, the more you can provide internal links.

Internal linking is often neglected but, it is an extremely powerful concept. These links will create a network within your website that makes it easier to keep visitors within your website for longer periods of time, and it enables search engines to index your site better as well.

Renew your domain for longer periods

The next time you renew your domain, do it for 3 or more years. This will help improve your domain authority.

The age of your website also has a significant role in determining the domain authority score.

Patience is a Virtue

Don’t expect to see results overnight though, you have to be patient and committed for the long haul. If you regularly perform the practices mentioned in this article, your website’s domain authority will definitely rise.

For more information on domain authority, Click Here.

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