10 May, 2017
Top 4 Marketing Tips to Grow Your Business on YouTube
The YouTube Questions you always
wanted to ask
that a picture is worth a thousand words. Now imagine what a video can do. If
you run a customer facing business, it makes a lot of sense to market it online
with a lot of pictures and videos.
several digital marketing tools and social media channels to get the job done,
and YouTube tops the list. The reason why we encounter a lot of YouTube
questions from our business customers.
businesses, YouTube marketing is likely to be very rewarding, if done right.
Uploading interesting videos on YouTube is simple and hassle-free, and the
returns can be huge.
Here are a
few YouTube questions that you always wanted to ask, and their answers.
1. How Do I Ramp Up My Views?
First things first, Your YouTube questions shouldn’t be only about the
views. As far as YouTube marketing is concerned, what you really need is
conversions. In other words, you want your viewers to take action after
watching your videos. A key concept that has to be understood here is ‘targeted
What are targeted views? They are views by individuals who are likely to
take steps in your direction, like visiting your business website, after
watching your videos. If you own a winery, then 20,000 views from teetotalers are
far less valuable than 200 targeted views – views from wine drinkers.
It is common sense that people who are truly fascinated with
your products or services are way more likely to click the link from your
YouTube channel. That’s why it makes sense to use targeted views and related
ads to increase your YouTube conversions.
2. What Can I Do With The YouTube Videos Themselves?
A YouTube strategy that uses related
videos can be very powerful indeed for pushing targeted views, if used
Dig up a video that already has
become a hit with your targeted audience. It also helps if the video ranks
high. Ensure that you use relevant keywords, as that will help increase the
visibility of the video. This will result in your YouTube video showing up as a
related video, before the audience specifically targeted by you.
Don’t forget to keep creating and
uploading more videos to your YouTube channel. If you make it a point to use
related videos, each one will help boost the number of views for other videos
on your channel. When the visitor finishes with one video, a list of related
videos will be automatically displayed on the screen.
Note that YouTube gives higher priority
to related videos that you have uploaded in your channel.
Next step, your YouTube Questions
should be about annotating and linking videos! Each of your videos, without
fail, should comprise of annotations that link it to your other videos, thereby
creating a chain.
Often Should I Post YouTube Videos?
When you start posting videos bi-weekly, weekly, or even
several times a week, your subscribers will be expecting new content from you
at these times and will tune in. Should you fail to show up, then you will have
to face YouTube questions too! Also, viewers who aren’t yet your subscribers are
more likely to hit the subscribe button if they see you uploading fresh content
4. Are YouTube
YouTube Playlists are incorporated automatically into your
search results. You can use these playlists as an easy and very efficient way of
categorizing and organizing the videos in your channel.
Interestingly, playlists do not need to include only your
content, and can be used to leverage related videos from other YouTube channels
If done correctly, this practice will lead more users to
your YouTube channel and, in turn, to your website and sales funnel. A
Did you enjoy our answers to your YouTube Questions? Do
you have more YouTube Questions? Click Here.