12 May 2017
Small Business Marketing with Twitter
Twitter works well with small business marketing, only if you learn the ropes
If you are in doubt whether it’s really worth your time and effort to invest in Twitter for small business marketing, let us dispel your fears at the onset. Twitter is an effective tool for small business marketing, and its usefulness has been proved time and again. This stands true regardless of whether your business is a tiny start-up or a growing local business.
There are few social media channels that broadcasts information to as many people and as rapidly as Twitter can. Read on to find out how you can leverage Twitter for small business marketing.
Twitter Marketing Works Both as a Foghorn and a Personalized Letter
This is one of the absolute best features of Twitter for a small business owner like you. While a tweet can be seen by whoever follows you, it can be sent to specific individuals as well. Sending tweets individually, in a lot of cases, works better and is more effective than sending a regular tweet since the former is far less likely to be overlooked.
While you are at it, don’t forget to do a little research and find out who are the influencers in your line of trade, and try consistently to build a one-on-one dialogue with them.
Twitter Itself Will Help You
Up until quite recently, Twitter would display your feed in reverse chronological order starting from the oldest tweet all the way up to your latest one. But now, the site shows tweets that users are more likely to be interested in. Although it may have been seen as a bit annoying at first, this change in Twitter’s algorithm is actually more beneficial to you.
If you’re one of those people sending out tweets that Twitter actually would like to show, you will be rewarded as those tweets have a higher probability of being displayed on the users’ feeds.
Basics first, Don’t Forget to Optimize your Bio
If someone is interested in your tweet, the first place they look for a business fit is likely to be your bio. Don’t forget to optimize your bio to target your prospects, and always add your website URL to it.
Small business marketing: Videos work well on Twitter too!
As a small business owner, do not underestimate the power of video!
You may already be uploading videos on channels such as YouTube, Snapchat and Instagram but, don’t omit adding short, informative business videos on Twitter either. Research has shown that over 80% of Twitter users watch videos and almost all of them use mobile devices for that purpose.
Twitter marketing is not about tweeting something once and then forgetting all about it. The organic reach of regular tweets have dipped in recent times and, as a result, you must compensate by retweeting the same post more often.
Although there isn’t a clear cut answer to how many times one should tweet per day, there are certain methods you could use to your advantage. Start by posting a different number of tweets every day and use Twitter Analytics to tell you what the best number is.
You don’t have to necessarily stick to that exact number though. If you have interesting topics or thoughts to share, you could ramp it up and still get more views and followers.
Small Business Marketing: The Best Time to Tweet
Studies show that the best time to tweet may be between 12:00 and 1:00 pm. Schedule your tweets to go regularly in this window, and you may be able to get better responses.
3:00 pm Monday to Friday is another window which delivers better than usual Twitter marketing results.
For retweets, try 12:00 and 6:00 pm.
If you have more questions about adding Twitter to your Small business marketing toolkit, don’t hesitate to ask. click here.
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