05 Jul, 2017
One of the most
powerful tools that online marketers use to create awareness of their brand,
increase their visibility to prospective customers online and stretch their
sales reach is Google AdWords.
Anyone into digital marketing swears by this product and its ability to
drive sales towards you.
However, if not done properly, AdWords will not be able to deliver the
full power of its reach and perform wonders for your business.
The reasons why your Google adwords campaigns may not be yielding the
expected results are actually quite extensive, but fortunately for you, we are
here to shed some light on how exactly to use Google AdWords so that it helps
your business to leapfrog into sales success.
1.Choose Your Keywords Well
Although it is probably the most basic step in the whole process of
Google AdWords marketing, selecting relevant keywords to use is still one of
the most important actions that need to be taken to improve the performance of
Use the AdWords planner available in your Google AdWords login to dive
right in and choose the best performance-cost sweet spot for your AdWords
2.Make Use of the Opportunities Feature
Google has an Opportunities tab, where it shows you particular areas
that it has identified to enhance your campaign. This can be used as an
extremely informative guide since Google will point out other related LSI
keywords that you could add to your campaign.
It even suggests methods to further improve and optimize the bids made
3.Single Keyword Ad Groups
Sometimes, replacing multiple keywords used in ad groups with single and
highly relevant keywords can result in very beneficial outcomes for your
We’re not asking you to replace all multiple keyword ad groups with
single keywords, but stuffing your ad campaign till it bursts with keywords
will only waste your budget.
4.Keyword Match Type
In Google AdWords, you can specifically choose the match type for your
keywords. You could have it be an exact match, which means that the ad will
come into play only when the keyword is exactly matched.
Another option is to make the match type broad, which means that the ad
will be triggered even if the searches include misspelt or closely related
versions of your keyword.
The final option is to have a phrase-matched keyword, which will cause
your ad to show up if your keyword is mentioned in a sentence searched for by a
For more information on how to do better
online marketing for your business, Click Here.