04 Jul, 2017
SEO site audits assist you in improving the technical SEO aspects of your website.
It helps you identify and fix the technical pain-points of your website for
better search ranking.
Business owners and their marketing staff are
usually familiar with content-based SEO audits of their business website, but very
few understand the relevance of a technical SEO audit. The performance of the
website, ease of crawling, mobile-friendliness, and security of the website
play major roles in the top-notch search visibility of your website.
Here’s how to perform a technical SEO site
1. Focus on User Experience
The loading time of your website matters! Any
website that takes more than 3 seconds to load needs to be looked at for
performance improvement. Take up the challenge and improve your website loading
time to under 1 second for a better user experience.
Here are some tips to improve your website
- Reduce server response time
- Work on minimizing HTTP requests
- Turn on browser caching
- Optimize every Image
2. Create a Mobile-friendly Website
Recent research says that anything between
60-95% of searches are taking place on mobiles. Being mobile-friendly is no
longer a luxury, but a business necessity. Along with optimizing your website for
desktop Googlebots, it’s important to optimize for smartphone crawlers as well.
Google has provided a mobile-friendly test that
finds the error with mobile usability and the function of Googlebots on your
website. Use it to your advantage.
for your website without blocking any pages from crawlers. However, it’s even better
to use a simple HTML format for important content.
4. Have a Structured Data Map
In the Search Engine Result Pages (SERPs),
results are not only displayed as links but also as various rich snippets,
cards, answers boxes, and knowledge boxes. For your website to rank better on
search results, have a structured data map and optimize your content
Later, you may analyze and verify the optimized
content using Structured Data Testing
Tools and competitor ranking analysis through SEO monitor Tool.
5. Remove Redirect Issues
Redirect issues will not only hurt the user
experience but they also bring down website speed. The error codes are:
& 302: The 301 redirect code is okay, but ensure it does
not have multiple redirect loops. The 302 redirect code is temporary but, if it
lasts for long, it has to be changed to a 301 status code.
403, & 404: These codes have to be carefully investigated
and taken care of. The 400 redirect code does not allow the user to access the page.
The 403 redirect code is not authorized for the users and the 404 redirect code
does not redirect to any page as it has been deleted.
500:The 500 redirect code means an internal server error that has to be
investigated and resolved quickly.
6. Know the Importance of AMP
Pages (AMP) is a necessity for faster mobile search results. It is a must-have
feature, especially for blogs and media websites. SEO crawlers can help in
verifying AMP existence for the overall website as well as for every web page.
validation of AMP can also be done through Chrome DevTools and Google’s
7.Ensure safety of the Website
It’s better to use
HTTPS instead of HTTP which indicates that your website is concerned about
security and privacy. HTTPS is one of the most important ranking factors for
the website. If your website still employs HTTP and not HTTPS, then you should migrate
as early as possible. Ensure that you go for SEO validation before, during and
after the migration.
You can find various
tools that help in implementation, validation and monitoring of the migration
process. It includesHTTP to HTTPS Redirect Generator, Chrome DevTools,
SEO crawlers, Botify, and several others.For more insights on technical SEO site audits,Click Here.