Google Posts is Live in Google My Business

03 Jul, 2017


Google Posts is finally live for small businesses in Google My Business, and it appears both in Google search results and Google Maps.

With Google officially rolling out Google Posts in Google My Business, an extra window of opportunity has opened for small businesses. It can be accessed both on Google My Business Android and iOS apps, and on PCs.

If your business is listed under Google My Business, then people searching for businesses like yours on Google can easily spot you. It’s easy to create as well as update your Google My Business profile at any time. So, you may keep updating your listing for better visibility. Now that Google Posts are available for your listing, it should be used since your posts will rank highly in Google.

Initially, in 2016, Google Posts was available only for politicians. Later, it was opened up for limited small businesses too. Now, Google posts is available for all the businesses that are listed under Google My Business.

What is the Need of Google Posts?

The Google Posts feature enables your customers to hear from you directly.

Every single day with Google Posts, small businesses can work on fresh content sharing:

  • Daily updates about the product/service
  • Exciting offers/discounts for the day
  • New product launches
  • Upcoming events organized at your location
  • Anything and everything that drives traffic to your business

With Google Posts, small businesses can reach out to their customers quicker than other web or social media.

How do you Create Google Posts?

Small businesses can create Google Posts by logging in to their Google My Business account. Click on ‘Posts’ that is present in the menu on the left side of the page. A window opens where you can create your new post.

Google Posts contain empty fields for:

  • Image, GIF or video
  • Brief description - 300 words
  • Event title
  • Event start and end dates, and times
  • Learn more – website link
  • Call-to-action button – Reserve, Sign up, Buy, or Get offer

How Do the Google Posts Appear?

Google Posts is seen as a snippet with the uploaded image, GIF or video and some text below it. For the expanded full version of the post, interested customers have to click on the snippet. Only then can it be read completely.

For more information on Google Posts,Click This Link.

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